The bitter taste of conventional coffee.

The consequential costs of coffee cultivation, such as climate change, damage to health or the destruction of tropical forests, are not included in the price tag.

Farmers, the environment and future generations are left to foot the bill. To stop climate change and fight poverty effectively, companies should show and reduce their environmental and social footprint.
It is time that sustainable products are more than a promise. Damage caused to people and nature must be presented in a comprehensible and comparable way.

How to make it TRUESDAY

Imagine a coffee with a positive impact on people and nature. With TRUESDAY we are making a start: we are launching the first coffee with True Price - both the value of the coffee beans and the environmental and social costs of coffee cultivation are taken into account 100%.

In cooperation with international NGOs and social enterprises, we bring hidden costs such as underpayment of farmers, soil contamination and water pollution to the surface in order to reduce and compensate for them.

Real aroma.

With TRUESDAY, you don't just buy speciality coffee, which is among the highest-quality 5% in world trade.

Experience flavours like mango, caramel, raspberry, caramel or cinnamon.

In cooperation with international NGOs, we pursue the goal of reducing damage to coffee cultivation in the long term.