You won't find the consequential costs of industrial coffee cultivation of conventional coffee on the price tag. It's about issues like climate change, damage to health, or the destruction of tropical forests. This is the price paid by farmers, the environment and future generations. For you to buy a truly sustainable product, you need to know the true price. 

We deal directly with the farmers and can thus ensure that they are paid a fair price. But what is a "fair price" anyway? Whether direct trade or fair trade - until now, "fair prices" have largely been small premiums on the market price for green coffee. This fell sharply between 2011 and 2020 and was far from providing a good standard of living.

True Price is based on the needs and requirements of the farmers. More precisely, this means the regional minimum wages and the required household income, which we determine by interviewing the farmers and statistical analyses. We work together with several independent NGOs and social enterprises, which collect and verify the data. So no matter how much the exchange price fluctuates, the farmers always receive a truly fair and secure household income.

However, we do not limit ourselves to social costs alone, but also include damage caused to nature, such as climate change, soil contamination, water pollution and land use. We avoid or compensate for them. For the first time, you can pay the real price for people and nature for coffee - sounds quite simple, but unfortunately it is not yet common practice in the coffee industry.

If you want to know more, read on here.

Very briefly, the True Price model goes one step further than conventional fair trade labels. While usually only selected social and environmental factors are taken into account, the True Price leaves no room for important issues. All TRUESDAY Specialty Coffees have been selected and priced based on independent NGO data True Price selected and priced. 

This means that we offset all social and environmental costs. This starts with compensation for land use and continues with CO2 offsetting. In addition, we avoid water consumption wherever we can. In addition, fair wages end up directly in the hands of the farmers. And because we know that sustainable change requires an investment in the future, we also make a donation to educational projects.

Beforehand: TRUESDAY is certified organic.

The coffees Sierra Azul and Cauca Excelso are organic coffees. But we also offer non organic coffees for a good reason. Just like here in Germany, farmers in the global south usually pay for their own certification. Especially small farmers cannot afford these high costs of about 1.400€-2.250€. In addition, there are new follow-up costs every year, because the certificate must be renewed every 12 months at high cost. Even if they grow coffee sustainably! We would like to give these farmers, who cultivate sustainably, a chance for fair payment and therefore we offer a non-organic coffee, the Huila Excelso. Here, for example, so-called eco-washers are used, which reduce water pollution to a minimum.

On the other hand, organic certification makes our work easier. That's why we will always offer both in the future. So true pricing and organic are not mutually exclusive!

We are pleased that you have chosen a TRUESDAY Specialty Coffee subscription. You are making a contribution to a fairer world. Transparency and fairness are also important to us with you. That's why you can adjust your subscription at any time. 

The best way is to create a customer account. To do this, you can simply click on the link in the subscription confirmation, or register with us on the website via the "My account" tab. You can also do this at any time later.

You can access your subscription at any time through your account. Just click the "Manage Subscription" button in your account.

Here you can select the subscription you want to edit under "more details".
To change your subscription you can either click on the edit icon in the main view or use the tabs below the main view. If you are going away for a longer period of time or just don't want to receive coffee, you can use the "Pause subscription" button. In case you want to cancel your subscription completely, please click on the "Cancel subscription" tab and follow the instructions.

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