Imagine a coffee with a positive impact on people and nature. With TRUESDAY we are making a start: we are launching the first coffee with True Price - both the value of the coffee beans and the environmental and social costs of coffee cultivation are taken into account 100%.

In cooperation with international NGOs and social enterprises, we bring hidden costs such as underpayment of farmers, soil contamination and water pollution to the surface in order to reduce and compensate for them.

With TRUESDAY, you are not only buying speciality coffee that is among the highest quality 5% of world trade, but you are also changing the way we do business with each other.... at TRUE PRICE: the sum of market price, environmental and social costs.