The TRUESDAY coffee price is holistic: You pay for the real impact on people and nature and support a network of NGOs to reduce costs in the long term. Small farmers receive fair compensation based on individual and regional conditions and their needs. Numerous environmental factors, such as water pollution, land use, air pollution and climate change are taken into account and compensated for: With the goal of improving the living conditions of coffee farmers as well as environmental protection in the long term. The packaging is also plastic-free and compostable.